Why Company Culture Should Be Such An Important Part of Your Job

Often described as the glue that holds an organization and its employees together, the value of company culture keeps growing every day. Diversity and inclusion still matter, but the cultural buy-in is proving to be even more important. Not only are culture-first companies reporting greater profitability, but they’re also seeing; lower attrition, reduced employee turnover, higher productivity, and improved workforce satisfaction.

For this reason, more and more companies are taking steps to cultivate positive cultures in their workplaces. This explains why every hiring company now asks culture-related questions during interviews. They want to leave no stone unturned in the quest to find the perfect fit.

If you’re already on the bandwagon, you can build on these efforts by making company culture front and center of your job postings. While qualifications and things like work history still need to feature prominently, making culture a big part of your job postings can be critical in achieving your goals. Here’s why;

  1. It helps you attract the right candidates

This isn’t to say that you won’t attract the right candidates if you don’t mention your company culture in job postings. You’ll obviously still get applications and, out of the pile, could uncover a gem. However, mentioning your culture makes it a lot more likely that you’ll attract the right candidates. You’re likely to get fewer applications; but, most of them will be candidates who strongly feel that you’re the right fit for them.

  1. It takes some load off the interview process

As already mentioned, many companies currently use interviews to sift out candidates who don’t fit their work culture. However, why not start sifting early? Interviews are just as stressful for recruiters as they are to candidates. If you can find ways to simplify the process, that should be a much welcome relief. Setting out your culture-fit requirements upfront is one of the few ways to reduce the burdens of the interview process.

  1. Culture is very high on millennials’ checklists

According to a recent study published on Inc.com, the top three things millennials want in a job are; growth opportunities, retirement benefits, and great work culture. If they feel that the culture at the hiring company doesn’t fit their needs, they won’t even bother to apply. In fact, 64% of those surveyed said they would rather make $40k a year at a company they fit in than $100k at a company they think is boring. If you’re targeting millennial candidates, this is something you must keep in mind.

  1. It’s a great way to advertise/promote your organization

Job postings aren’t just for generating applications and phone calls. The most successful organizations also use these postings to advertise/promote their brands. That’s why global giants such as Fly Emirates and Virgin Atlantic often decorate their ads in their branding colors. Describing your company culture in job postings can serve the same purpose. It helps you leave an impression even on people who might not be currently interested in working at your company.

  1. Increases your chances of making the right hire

In the end, clearly stating your company culture in job postings significantly increases your chances of making the right hire. First off, you’re appealing to the right candidates. Secondly, you’re reducing the burden on interviewers’ shoulders. And third, you’re promoting your culture so prospective candidates get excited about working for you way in advance. Put these together and the chances of making the right hire dramatically increase.

Don’t Stop at Job Postings Though

Company culture is cultivated every step of the way. Otherwise, the gains made at one corner could be quickly lost at the other.

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